Work out what you need to say
We decide what people need to understand and what the organization can support. Then we agree on a clear direction.
Strategic Communications
You know what the organization is trying to do. Other people may not.
The product may be strong. The research may be important. The decision may make sense inside the organization.
But the explanation is too technical. Different people are telling different versions of the story. Or the communications have started before leadership has agreed on what it wants people to understand.
I help organizations work out what they need to say. Then I help them say it.
Why organizations call me
The organization is hard to understand or distinguish.
A launch, announcement or financing event is approaching.
Leadership has not agreed on the main message.
Complex material needs to be explained clearly.
An executive needs a stronger public voice.
A major change needs to be communicated.
The visible need may be a press release, presentation or media campaign. The real problem often begins earlier.
From the first decision through execution
Good communications begin before the writing. They depend on clear choices, a message that works for the audience and close attention to the execution.
Make it clear
Different audiences ask different questions. I shape the message for each one and prepare the communications that follow.
Carry it through
I stay involved through writing, executive preparation, coordination and media outreach. Clients are not left with a strategy they have to implement alone.
From strategy to delivery
Strategy has to become something people can use.
The assignment may be one important announcement or a longer communications program. I work on both the decisions and the materials.
- Positioning and core messages
- Announcements, launches and funding communications
- Executive speeches, articles and presentations
- Media strategy, materials and outreach
- Employee and stakeholder communications
Relevant experience
Emerging technology
At an early technology company, I built the communications function and helped explain a complex product to business, technology and international media.
I handled positioning, announcements, executive communications, media relations and major financing and growth milestones.
Research and public understanding
At a major research institution, I worked with researchers and leaders to identify what was significant and explain it without overstating it.
I helped find the story, prepare experts and manage the communications through publication and media response.
Change inside organizations
I have helped organizations communicate layoffs, leadership changes and other decisions affecting employees, customers and outside stakeholders.
We begin by understanding the decision and its consequences. Then we develop communications that are accurate, coordinated and useful.
Get in touch
Tell me what you are trying to communicate and where it is getting stuck.
Your message comes directly to me.