01
Work out the message
We decide what the audience needs to understand and which points must come through.
The language has to be accurate, brief and natural enough for the speaker to use.
Media Training
The interview is not the place to work out what you want to say.
The difficult questions are not always a surprise. The problem is answering them clearly when someone is interrupting, challenging the premise or asking the same question again.
I prepare executives, founders, researchers and experts for the interview they are actually going to face.
We work out what they need to say, practice under realistic conditions and improve the answers until they are clear and natural.
Get in touch
Why organizations call me
An important interview or announcement is approaching.
The subject is complex and difficult to explain briefly.
The questions may be skeptical, hostile or politically charged.
A leader knows the material but tends to give long or technical answers.
Several people need to speak for the organization without sounding scripted.
Good media training helps people think clearly, answer the question and stay composed when the interview goes somewhere they did not expect.
Prepare for the interview that will actually happen
A useful session starts with the real subject, the real risks and the real person who will be speaking.
02
Prepare for difficult questions
We identify the questions most likely to cause trouble, including weak points, false premises and subjects the interviewer may return to.
Then we build answers the speaker can defend.
03
Practice the interview
I conduct realistic interviews with follow-up questions, interruptions and pressure.
We review what worked, fix what did not and run it again.
The practice itself
It should feel real enough to be useful.
People do not improve by hearing general advice and then discussing what they might say.
They improve by answering questions, seeing where the answer breaks down and trying again.
A session can include
- Message development and difficult-question preparation
- Recorded or live interview practice
- Direct feedback on answers, delivery and body language
- Repeated practice until the improvement is visible
- Preparation for television, radio, print, podcasts or online interviews
More than 20 years of media training
I have prepared executives, founders, researchers, subject experts and spokespeople for business, broadcast, science, technology, trade and international media.
Executives and founders
Prepare for announcements, company interviews, difficult business questions and moments when the leader becomes the public face of the organization.
Researchers and experts
Explain complex work accurately without losing the audience or allowing technical detail to bury the main point.
Teams and spokespeople
Build consistency around the facts and the central message while preserving each person’s natural voice.
Direct, natural and specific. Feedback is tied to the answer just given, and every session is built around the interview or assignment ahead.
Get in touch
Tell me who needs to be prepared, what they are facing and when the interview or announcement is expected.
Your message comes directly to me.